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A lifetime of words
I'm
Tom Atkins, founder of Quarry House. I took my first two writing classes as a
junior in college, over 30 years ago. One was creative writing of poetry. The
other was Technical Writing. That diversity has colored my writing ever since.
On the one hand I have written poetry, fiction, plays and essays, and on the
other hand, I've also written articles for mainstream and technology magazines,
web sites and specialized publications. And for many companies, I've been an
effective and skilled copywriter.
Specialized Expertise
I have over 25 years experience selling broadcast and A/V equipment though
dealers and manufacturers. I have overseen marketing for three nationally
recognized systems integrators, with dramatic results. That has given me special
insight into how to write compelling copy in that field.
I have also worked with overseas companies, helping them prepare their materials
for the U.S. market.
Want to learn more? Download these articles on my specialties:
What is copywriting?
Copywriting takes many forms. Over the years I have written ads for print, TV
and the web. I've written brochures, white papers, trade press articles, web
copy, case studies, scripts, speeches, power points, newsletters, radio talks,
flyers, multimedia, technical documentation, blogs, sales letters, proposals,
and dozens of other sales tools. I've written for corporations, universities,
development departments, government agencies, and ministries. What do all these
have in common? They had something to say and something to sell.
In the end, that is what I do. Write words that sell.
What makes a good copywriter?
Copywriting
is more than just being able to write. A good copywriter does his research,
learns your products and services, learns the competition, and learns the
audience. Then he takes that knowledge and crafts not just good words, but the
right words, the most effective words, to make your point. That's what I do.
A good copywriter is part of a team. Sometimes, I work with ad agencies. At
other times, I work with marketing and sales departments, and at other times,
directly with key management. It's important that the copywriter understands
both his role, and the big picture. I play well with others, and keep my ego in
check, while performing my role well.
A good copywriter meets his deadlines. Maybe that seems obvious, but from
what I hear, it doesn't happen as often as it should. I meet deadlines.
A good copywriter brings something more to the table. Specialized expertise,
a broad perspective on marketing, and business wisdom that can help you make the
most of your marketing dollar. Beyond the ability to write, I have directed
marketing for two nationally recognized technology companies, and have been a
partner in an ad agency specializing in business to business clients. I have
over 25 years experience in the the TV and AV equipment industry. I have had my
own ministry and helped others. I bring that extra experience to every writing
project I am on.
A Partnership mentality
I see myself as a partner in every project I am a part of. Partners don't
just do a job, they have a vested, heartfelt desire for everyone to succeed.
that's what you get when you choose Quarry House.
This Partnership Mentality has been applied to over 25 years of work. As a
result, I have a deep well of resources and companies I can call on. So if your
project needs more than good writing, I can help bring in others, from ad
agencies to designers to PR firms, that would help you make the impact you want
to make.
Contact Us
No matter what size or industry you are in, every project begins with a
conversation, and that conversation costs nothing. Contact us by
e-mail, or by
phone, and let's talk about your needs.
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